I have worked in various roles with organizations operating in very different industries. My greatest lesson from this experience is the power of questions and the importance of listening to the answers. I usually ask the same question to different people within the same organization and it is eye opening to hear the array of answers to the exact same question.
What does this mean for doing business in Latin America? Just ask the questions (even if they seem obvious), get clarity on buzz words (what do you mean by adding value?) and don’t be afraid to be bold. Most people love to talk and all you need to do is listen.