I am researching “know thyself” for an upcoming project and wanted to share with you why I think this phrase is important in business and in life in general. Why? Because when you know yourself: you know your strengths and weaknesses, you know your likes and dislikes, you know your goals and your dreams; with this knowledge you are able to overcome the day to day, see more strategically, seize opportunities, negotiate better, mitigate risks and make decisions that mean something to the people around you – be it your customers, your family, your friends, your competitors or your nemeses!
Doing meaningful work is associated with knowing yourself. Creation of value comes when knowledge and talent intersects with opportunity to solve a problem that may otherwise not have been solved.
know thyself (knowledge + talent) + opportunity = value
It means that all of us have the opportunity to create something of value; the most difficult part could be knowing thyself.
Know your enemy and know yourself and you can fight a hundred battles without disaster.