Bad news travels faster than good news.
While this seems to be a global truism it is only when living in Latin America that I repeatedly heard this expression.
And it’s unfortunate.
Bad news sells – but I think – and hope – that good news has an equal if not higher probability to “sell” if we give it the opportunity. If we share the stories that inspire rather than just the ones that criticize, I think we could be on to something powerful both for business and for society.
But it takes effort and courage. I recently came across a good news story about one of my companies (link here) but I only saw it a month after it was released.
Being proactive and positive in our communications is a two way street and I think we have just as much a duty to demand good news (and seek it out) as we have in creating it ourselves.
Here’s a great quote from Anne Frank:
Everyone has inside of him a piece of good news. The good news is that you don’t know how great you can be! How much you can love! What you can accomplish! And what your potential is!