Branded Content and the Importance of Writers

text

I grew up in a family where reading and writing – and communicating – was cherished and promoted. We had a family room lined with bookshelves and we did not own a television when I was growing up. Language, literature and learning were instilled in us from an early age.

So I am biased towards good writing. Despite the trend towards digital and real time content, there is still a growing need for great writers. Great writers can articulate your brand’s beliefs in a product, service and in the brand itself. That’s the connection between branded content – defined as any form of content that carries a brand’s logo, message and / or values – and writing. Good writing = good branded content. Great writing = great branded content.

“We swim in language as fish swim in the sea, not noticing the power that our words have to manifest, to create and to destroy.” This is a quote by Mary Jo Asmus in a recent blog on the “word” in Smart Blog on Leadership.

Why do we need great writers? Because they are integral in building our brand and our following.

On a final note, here is a good article by Dave Kerpen (CEO Likeable Local – Likeable Media) that he published on LinkedIn this past week where he talks about how to become a better writer – and be taken more seriously.

Enjoy the weekend! EMC

Tagged , , , , , , , , , , , , , , ,

One thought on “Branded Content and the Importance of Writers

  1. leahrclark says:

    well said! well written!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: