There has been a lot of buzz lately about social media and Latin America. Studies this year show that more hours of social media are “consumed” in Latin America than any other region. Mobile penetration rates are expected reach 130% in 2015.
There is certainly a lot of opportunity in the region but understanding the cultural nuances within the region and the diverse countries is just as important as country specific operational and financial considerations.
I am happy to have found this excellent summary of the Latin American digital consumer. It’s an infographic with useful high level information that can be used to understand nuances and opportunities for brands operating (or wanting to operate) in the region in the digital space.