Content: Original or Imitation?

content - fotos and text

Content is everywhere – we are bombarded daily with “news” “tips” and information that is often repurposed and refurbished using the all-too familiar headlines like “5 tips for […] success” or “Top 3 things to boost your {…}”.

I recently wrote an article for America Economia magazine on this topic because I see so many leadership articles that promote imitation rather than inspiration in the leadership field.

So, just as in leadership, quality and originality matter because it makes you, well, you. It provides the basis for inspiring a vision and a following that is bigger than the leader or the brand.

How do you generate original and quality content for your brand and your community? Leadership demands the expression of an authentic self.


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