2014 – Three Digital Trends


Wonder what the rise of Netflix, migration from Facebook to lesser known social media and buying electronics online all have in common? They are all major trends for 2014 and ones that are affecting not just developed economies but emerging markets – like Latin America – as well.
Here’s Euromonitor International’s blog/podcast on the subject.

In case you don’t have time to listen to it, here is a quick summary:
1) Consumption of entertainment based services through the internet is on the rise. Examples: Apple and Netflix.
2) There is a growing curiosity for lesser known and “niche” social media – a trend spotted a year ago as teenagers were supposedly abandoning facebook for “cooler” social media platforms
3) Online purchases – especially electronics – is on the rise. Where did you buy your last computer? Bricks and mortar or online? Where did you look for info? Who did you “listen” to when you were making your purchase decision?


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