I came across this amazing video of Seth Godin’s over the weekend. It’s a great mix of classic Seth Godin (tribes, being “weird”, the entrepreneur/empresario) with doing business in a connected world. I found the following particularly interesting…
Godin describes the triangle of the connected world. We need Strategy, Implementation of Strategy as well as “Caring Enough to Fail” in order to create value, a following, and a company that matters. Oftentimes, our organizations get too big or too busy to question the status quo or care enough about experimenting and doing something that might fail. If we don’t care enough to fail how might we know what we are capable of and what our customers want and need?
In Latin America, I find organizations have a strategy and people to implement it but are set on what works rather than experimenting with failure ahead of the bell curve. How can we change this? Perhaps by leveraging connections and unexpected connections between things – and what is that? Innovation.
So this is the video that inspired me over the weekend to continue to tell meaningful stories to people who share (or will share) our views/concerns/needs. Let’s care enough to fail, be generous with ideas and…make them work through strategy and implementation.