E-commerce in Latam – opportunities for innovation

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The strongest markets for e-commerce in Latin America are, not surprisingly, Brazil, Mexico, Argentina, Colombia and Peru. The facts and figures shown in US Media Consulting’s Latin Link blog substantiate the commonly held belief that Latam (Latin America) is an important and growing digital marketplace. You can read their excellent article here in Spanish or here in English.

“This is nothing new” you might say. Where’s the innovation in this? And I would say that this growing digital marketplaceĀ represents opportunities for innovation. Opportunities related to changing demographics and process needs (perfecting a pre-existing process, replacing a link that’s missing or weak) that ultimately create new ways to interact with your customers and create new ones.

And creating customers is what business in all about…

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