Why there’s beauty in disruption

Disruption – “disturbance or problems that interrupt an event, activity, or process” – is not new but usage of the word disruption has increased in the late 1990s. It would be interesting to explore the correlation between “disruption” (word usage) and internet usage.

But today, I would like to explore something non-analytical. Something that sometimes we fail to acknowledge as a factor for why we do things, why we appreciate things, why we live. Beauty.

Is disruption beautiful? I think so:

1) it reveals novelty, new ways of doing things, new connections, innovation
2) it proves we live in a dynamic world – not static, but constantly changing, reimagining our lives and our role in the world
3) it means that we are not alone – disruption implies clashes (of ideas, of cultures, of beliefs) and is the mark of a society – two or more people interacting with each other.

I was at the Portada Latin America Marketing and Advertising conference last week where I witnessed some amazing campaigns that reach audience/community/clients in Latin America in new and exciting ways. I also heard about some disruptive technologies from keynote speaker Scott Dadich of WIRED magazine. The world is complex, dynamic and ripe for disruption. Traditional industries and sectors are being challenged by interruptions from outside (and inside) their organizations. “We are a monopoly” or “we have always done it this way” are not responses that are in line with our complex society anymore.

Disruption is beautiful. It reveals that we are not robots living in a matrix but rather human beings looking to create something that, sooner or later, may challenge the status quo.

EMC

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