Monthly Archives: May 2015

Savvy Saturday May 30, 2015

“Tolstoy opens Anna Karenina by observing: “All happy families are alike; each unhappy family is unhappy in its own way.” Business is the opposite. All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

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Savvy Saturday May 16, 2015

“How can we walk away from requirements that we know to be true to pursue something that we think will help?” It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.”
― Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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Empathy and the Economy

I’m reading “A Whole New Mind” by Daniel H. Pink and a paragraph popped out at me:

For business, it’s no longer enough to create a product that’s reasonably priced and adequately functional. It must also be beautiful, unique and meaningful, abiding what author Virginia Postrel calls “the aesthetic imperative.”

In other words, we have to look beyond simply functional, appropriately priced products and services towards the creation of an aesthetic that draws in our client. In an article in WIRED magazine, Postrel says that:

Competition has pushed quality so high and prices so low that few manufacturers can survive on performance and price alone. To produce value, they must give customers something to please their sensory side. Aesthetics is the killer app.

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I would argue that functionality and beauty are key factors but they are inextricably linked to designing with empathy. Proponents of design thinking will tell you that products and services must be designed with heart and hand in mind in order to be truly meaningful to our clients and to stand out in a crowded marketplace. Design aesthetic, relevance and empathy shall rule the economy.


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Savvy Saturday May 9, 2015

“Try to become not a man of success, but try rather to become a man of value.”
— Albert Einstein
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Savvy Saturday May 2, 2015

It´s May! Time to shake off doubts, worries and fearlessly move forward in pursuit of our dreams. Have a lovely weekend! — EMC

eleanor roosevelt

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