I was at a birthday party yesterday where there were children from many different countries. A blend of English, Spanish, French, Portuguese could be overheard from the various conversations taking place.
I was talking to a teacher, scientist and mother and she described how important it is for children to have a language that they feel comfortable expressing themselves in. She mentioned that there are some students that don’t have a native language because they are third culture kids or because they have been schooled in international schools all their lives that they don’t feel comfortable expressing themselves in their mother tongue.
From a business perspective, I can draw a connection between “being true to you” in business and “being true to you” as a person. Just as it is important for children to have a language where they feel comfortable expressing themselves, it is important for companies to remember who they are and how they best express themselves. Of course, it is important to go after a new market or offer a new product or service that fits a growing need you have identified but it is also just as important to not lose the language that makes the company – the brand, the following, the DNA that your clients fell in love with.
Being true to you is being to true to the others around you who love you – as a person, a company or a product/service.