Right Brain, Left Brain

Steve Jobs believed the best way to add value in the 21st Century was to connect creativity with technology. And it makes sense…

Technology helps a process move to the next level. We tend to think of technology in terms of software or hardware or advances in technology…but technology is application of science (and engineering) for practical purposes.

In Isaacson’s biography of Steve Jobs he states:

Apple developed not merely modest product advances based on focus groups but whole new devices and services that consumers did not yet know they needed.

One of my favorite lines relating to business that I have used with some of my clients is:

How do you expect to think differently if you read the same books everyone else is reading?

So here is the crux of this post today – great leaders connect right brain and left brain. Creativity and technology. Art and business. Dreaming and planning. Out of box thinking grounded in real life actions. People and data. My favorite management thinker, Peter Drucker, would wholeheartedly agree.

 

 

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