Aristotle said “Where your talents and the needs of the world cross; there lies your vocation.”
This statement applies just as much to one’s profession as to one’s purpose. It crosses real and perceived work and personal boundaries. It applies to organizations as well as people. It ties to a purpose where others can thrive and grow. What you produce has merit; has purpose; helps fulfill the needs of another.
A few months ago I met Sara an artisan bread maker. She loves making bread and takes pride in her creations. She tests new processes, times, temperatures and ingredients. She is extremely good at what she does; making bread. She is extremely good at filling a need; making wholesome creations that help people feel special, loved and cared for. She makes bread that fills our bellies as much as our souls.
The “market” may be saying that people buy bread from factories and where and when it is convenient for them; or maybe that the business purpose of small ventures should be to be acquired and to grow. To sell as much as they can. To make a profit or to make a million more of something.
But there is a group of clients and friends that crave this particular bread maker’s creations. A tribe of people that don’t want to buy bread the “usual” way, and that waits for the next iteration of the barley loaf or multigrain sourdough.
Her work, her art, her talent and her passion collide with an unwavering need. It may be a niche market, an unconventional need, but it exists and it is important.
When you find your talent and where it fits in the world, hold onto it; although it may take on many forms, locations and iterations, it is what truly makes us unique and human. It is your gift. Your bread. Your purpose.