Tag Archives: business idea

The biggest factor in entrepreneurial success is…

BELIEF.

Entrepreneurs naturally have a strong belief in their business idea and how they will make an impact on the world; they are driven to find solutions to the problems (inefficiencies, conveniences, why can’t it work this way?) around them. But it’s only when that belief is translated into action and into a product or service that we can use does it become real and successful.

The biggest factor in entrepreneurial success is belief. Of course there are ways – quantitative and qualitative – to predict failure or success of new business ideas but it is belief behind the idea and behind the entrepreneur that gets the idea noticed, funded and adopted by society.

Business plans identify and describe the opportunity and talent behind an idea but it is belief that brings entrepreneurs, investors and market together.

Making the idea work = belief.

Get funded = belief.

Get noticed = belief.

Be successful = belief.

Tagged , , , , , , , , , ,

Pitching Your Idea is Art and Science

Convincing someone of your ideas is an art and a science and is one of the easiest and hardest things to do. Here’s why: a) it depends on your audience b) it depends on you and c) it depends on your idea. All these things come into play in the sale of your “business idea”, the elevator pitch, the “convince me why I want to do business with you” speech…success depends on how well you are able to control the above three elements.

Pitching is Art because the pitch should be effortless; telling your story in such a way as to attract the attention of your audience, to show them a new world while doing justice to you and your idea. Pitching is Science because there is a science to it; we know how the brain works, how it reacts to different stimuli and how it processes “threats”; so even if your idea will make (or save) your client millions of dollars, there is always the feeling that a new idea is a threat to your client’s status quo.

“Storytelling is the most powerful way to put ideas into the world today.” -Robert McAfee Brown

Tagged , , , , , , , ,