Authenticity is what separates leaders from followers. Coherent actions that build on the reputation of an organization or leader are at the center of what makes a brand and a loyal following of customers, community, employees, —people!
We are skeptics. People sense “hype” and increasingly gravitate toward “real” experiences. Access to information, reviews, testimonials, stories etc. through various social media and community platforms have also made people demand more coherent and authentic actions from leaders.
To prove my point on the power of authenticity, here are a few phrases on authenticity:
Yes, in all my research, the greatest leaders looked inward and were able to tell a good story with authenticity and passion. – Deepak Chopra
“How can I differentiate my company in the marketplace?” My reply to every president, chief executive officer, or vice-president of marketing is always the same: “Why do you want to be different?” We are swimming in an overabundance of products and services. “Different” is no longer a differentiator. What is? Creating an authentic relationship with your customers. -Sohrab Vossoughi writing in Bloomberg’s Businessweek
“I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” -Oprah Winfrey
“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” -Lance Secretan
Authenticity may be considered a buzzword by some but its benefits go beyond buzz….being authentic can help you connect and develop long term (and mutually beneficial!) relationships with markets in Latin America. Here are some my articles in Spanish on the topic of authenticity:
La Autenticidad y el marketing 3.0 (America Economia)
Liderazgo y una taza de té (America Economia)
Cual sería una foto auténtica de tu empresa? (Forbes México)