Tag Archives: customers

Savvy Saturday August 18th, 2017

“Your most unhappy customers are your greatest source of learning” – Bill GatesStockSnap_3QX7WQCK52.jpg

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Legacy and Future – let’s not throw away the past!

Strategy + Business published an article about Adidas reconnecting with its past in order to inspire its future. It reminded me of a discussion we had this week while we were “ideating” for the future of one of our organization’s business units; I mentioned the unit’s “legacy” and how this presents challenges and opportunities for the organization going forward.

In the cited article, the authors talk about how Apple, Adidas, Lego, Burberry and others came to a point where each company:

…realized that it had a distinctive history rich with memories, experiences, and signature processes that could be used to design the future — not through a slavish adherence to tradition, but through thinking differently about strategy, innovation, and products.

People and organizations all go through moments when they fail. Sometimes organizations never recover and slowly become irrelevant to their stakeholders. Case in point: Netflix vs. Blockbuster.

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Last year at the Peter Drucker Global Forum I heard Nilofer Merchant talk about “seeing around corners” in order to understand what we should expect as leaders of organizations. For those companies who have a legacy, a history, a track-record, a story, a “tribe” – sometimes it is a matter of looking at “signature” products/services/processes/experiences in a new way. Successful businesses (past, present and future) connect with stakeholders in a unique way: bringing out the best and brightest of the brand, its clients and the overall organization.

EMC

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Savvy Saturday February 14th, 2015

The most important thing in communication is to hear what isn’t being said.

—Peter Drucker

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E-commerce in Latam – opportunities for innovation

5611309-map-of-latin-america

The strongest markets for e-commerce in Latin America are, not surprisingly, Brazil, Mexico, Argentina, Colombia and Peru. The facts and figures shown in US Media Consulting’s Latin Link blog substantiate the commonly held belief that Latam (Latin America) is an important and growing digital marketplace. You can read their excellent article here in Spanish or here in English.

“This is nothing new” you might say. Where’s the innovation in this? And I would say that this growing digital marketplace represents opportunities for innovation. Opportunities related to changing demographics and process needs (perfecting a pre-existing process, replacing a link that’s missing or weak) that ultimately create new ways to interact with your customers and create new ones.

And creating customers is what business in all about…

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Savvy Saturday January 4th, 2013

I came across this anonymous quote yesterday:

“I don’t want to protect the environment, I want to create a world where the environment doesn’t need protecting.”

I think it is something that we should strive to do in business as well: think bigger than profits and conduct business in a way that is relevant to our stakeholders. We shouldn’t need to protect our customers or market (our business “environment”) if we are creating an experience where they – our clients – don’t want to go anywhere else.

EMC

Think BIG

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Savvy Saturday November 16th, 2013

Today’s quote comes from Charles Handy, Social Philosopher and Writer, who presented at the Peter Drucker global forum this week in Vienna. He said:

“Money is the means and not the goal in life and organizations.”

This coincides with Drucker’s thoughts on the purpose of organizations; that is, to create customers.

Excellent forum this year and hearty discussions around the topic of managing complexity.

EMC (from Vienna)

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