Tag Archives: imagination

Savvy Saturday March 7th, 2015

THE MAN IN THE ARENA
Excerpt from Theodore Roosevelt’s speech “Citizenship In A Republic”
delivered at the Sorbonne, in Paris, France on 23 April, 1910

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

I was reminded of this wonderful quote while watching Brene Brown’s excellent presentation Why Your Critics Aren’t The Ones Who Count. Here it is:

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Savvy Saturday June 21, 2014

“What is now proved was once only imagined.” – William Blake

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Impressions and Imperfection

donuts

Malcolm Gladwell (author of David and Goliath, Outliers, The Tipping Point) said in an interview a few years ago that our impressions of people are usually more positive than reality. If we hear a deep velvety voice on the radio we tend to associate it with a “deep velvety” persona – whatever our interpretation of that may be. Has it ever happened to you that you have met a radio personality in person and there is a mismatch with what you imagined?

We choose information to fill in the blanks.

In business, we also choose information to fill in the blanks and our bias sometimes gives us a polarized impression of what a marketplace or a customer is about. We can never have perfect data and certainly there is value in shipping “less than perfect” because awaiting perfection might mean we miss out on the opportunity altogether.

Quotes like these make me smile and nod my head in agreement:

If you see a bandwagon, it’s too late. – James Goldsmith

If you are not embarrassed by the 1st version of your product, you’ve launched too late.– Reid Hoffman

So as entrepreneurs and business people we have to fill in the blanks in order to get our product or service out there, to get it into the hands of customers in new markets and to guess how it’s being purchased, used and talked about. Consulting firms, like Hipona Consulting, can help you with business intelligence and connections in the marketplace but there still will be gaps that have to be filled with assumptions, associations and creativity.

Now the flipside…

The question that might be interesting to consider is this: looking from the customer viewpoint is it more valuable for your brand to have more reality based impressions (based on information) or fill-in –the- blanks-imagination based impressions?

I would argue that it needs to be a beautiful mix of the two. That a company provides enough information to create customers and yet leaves a little to the imagination…

EMC

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