Photo: Chiminea (Blanca Gómez)
I have been helping international brands connect with their markets in Latin America for over 10 years. Here are some ideas that I have picked up over the years and want to share with you. Most of them are relevant and can be applied elsewhere – US, Canada, Europe etc.
So, here are some ways (in no particular order or linear process) for you to connect with Latin America and get the attention your brand deserves!
1) Choose your influencers
2) Make friends with the media and thought leaders
3) Tell your story – unique and compelling content
4) Solve a problem – be creative!
5) A picture is worth 1000 words – be visual
At some point in the future, I would love to delve down into each one of the items on this list but until then, I would urge you to think about your brand (and corp) values and how those apply to what you do. If you can connect with your values and with people who share the same values – especially if they are influencers and thought leaders – then your brand will get the attention you want and deserve. Coherent, simple, organic growth.