Tag Archives: marketing 3.0

Ecuador 3.0

I have spent the last ten years in Ecuador. I though it was about time to start highlighting some of the beautiful discoveries I have made in these years living and working in Ecuador. I’m calling this series Ecuador 3.0 to reflect the Marketing 3.0 idea created by Kotler – that brands need to connect, engage and live in tandem with the wants/needs/desires/values of customer. Ecuador 3.0 is born!

I thought I would start this series with something strikingly simple…water. Guitig natural sparkling water is an amazing product. Their story here. Their official website here.

Guitig recently paired up with some talented local designers to create unique bottle designs. More info here (in Spanish).

Drink it in!

– EMC

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Authenticity can help you become a better leader

Authenticity is what separates leaders from followers. Coherent actions that build on the reputation of an organization or leader are at the center of what makes a brand and a loyal following of customers, community, employees, —people!

We are skeptics. People sense “hype” and increasingly gravitate toward “real” experiences. Access to information, reviews, testimonials, stories etc. through various social media and community platforms have also made people demand more coherent and authentic actions from leaders.

To prove my point on the power of authenticity, here are a few phrases on authenticity:

Yes, in all my research, the greatest leaders looked inward and were able to tell a good story with authenticity and passion. – Deepak Chopra

“How can I differentiate my company in the marketplace?” My reply to every president, chief executive officer, or vice-president of marketing is always the same: “Why do you want to be different?” We are swimming in an overabundance of products and services. “Different” is no longer a differentiator. What is? Creating an authentic relationship with your customers. -Sohrab Vossoughi writing in Bloomberg’s Businessweek

“I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” -Oprah Winfrey

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” -Lance Secretan

Authenticity may be considered a buzzword by some but its benefits go beyond buzz….being authentic can help you connect and develop long term (and mutually beneficial!) relationships with markets in Latin America. Here are some my articles in Spanish on the topic of authenticity:

La Autenticidad y el marketing 3.0 (America Economia)

Liderazgo y una taza de té (America Economia)

Cual sería una foto auténtica de tu empresa? (Forbes México)

EMC

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Savvy Saturday January 4th, 2013

I came across this anonymous quote yesterday:

“I don’t want to protect the environment, I want to create a world where the environment doesn’t need protecting.”

I think it is something that we should strive to do in business as well: think bigger than profits and conduct business in a way that is relevant to our stakeholders. We shouldn’t need to protect our customers or market (our business “environment”) if we are creating an experience where they – our clients – don’t want to go anywhere else.

EMC

Think BIG

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