Tag Archives: marketing

Savvy Saturday April 8, 2017

Buy less, choose well.

Vivienne Westwood

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If you follow one blog…

“Care a little more.

Show up.

Embrace possibility.

Tell the truth.

Dive deeper.

Seek the truth behind the story.

Ask the difficult question.

Lend a hand.

Dance with fear.

Play the long game.

Say ‘no’ to hate.

Look for opportunities, especially when it seems like there aren’t any left.

Risk a bigger dream.

Take care of the little guy.

Offer a personal insight.

Build something magical.

Keep your promises.

Do work that matters.

Expect more.

Sign your work.

Be generous for no reason.

Give the benefit of the doubt.

Develop empathy.

Make your mom proud.

Take responsibility.

Give credit.

Play by a better set of rules.

Choose your customers.

Choose your reputation.

Choose your future.

Thank the ref.

Reward patience.

Leap.

Breathe.

Because we can.

It really is up to us. Which is great, because we’re capable of changing everything if we choose.

All we can do is all we can do, but maybe, all we can do is enough.”

I opened my email up this morning and found this inspiring message from Seth Godin. Subscribe to his blog, it is one of the best blogs that I follow!

-EMC

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Ecuador 3.0

I have spent the last ten years in Ecuador. I though it was about time to start highlighting some of the beautiful discoveries I have made in these years living and working in Ecuador. I’m calling this series Ecuador 3.0 to reflect the Marketing 3.0 idea created by Kotler – that brands need to connect, engage and live in tandem with the wants/needs/desires/values of customer. Ecuador 3.0 is born!

I thought I would start this series with something strikingly simple…water. Guitig natural sparkling water is an amazing product. Their story here. Their official website here.

Guitig recently paired up with some talented local designers to create unique bottle designs. More info here (in Spanish).

Drink it in!

– EMC

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On Maneuver…

In international business, like in politics, local guides or experts are key to obtaining advantages in new markets. Here, two excerpts from the Art of War:

Sun Tzu:

Those who do not use local guides are unable to obtain the advantages of the ground.

Li Chang:

We should select the bravest officers and those who are most intelligent and keen, and using local guides, secretly traverse mountain and forest noiselessly and concealing our traces…we concentrate our wits so that we may snatch an opportunity.

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Savvy Saturday March 5, 2016

The short run always seems urgent, and a moment where compromise feels appropriate. But in the long run, it’s the good ‘no’s that we remember.

On the other hand, there’s an imperative to say “yes.” Say yes and build something that matters.

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Savvy Saturday September 19th, 2015

The future of marketing is leadership.

  • Seth Godin
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Facebook Page Design

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Image: http://pegfitzpatrick.com

Just like your website, your Facebook page (if you have one!) should be engaging and have a clear call to action. Here are some great tips by Peg Fitzpatrick to make your page really pop. If you don’t have a social media strategy, think about creating one. Even if you choose not to “Facebook” or Tweet, your organization should have some clear engagement goals in place and choose a platform that is right for you. Just like everything in business, being consistent and ensuring that your organization’s voice is reflected accurately in the medium you choose (what we call being “native” to the platform”) is of paramount importance. Here are some beautiful photos and tips for your Sunday afternoon!

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Savvy Saturday August 29, 2015

Today’s quote comes from Seth Godin’s excellent blog post today on mediocrity and choice.

Progress is almost always a series of choices, an inexorable move toward mediocrity, or its opposite.

  • Seth Godin
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Savvy Saturday July 25, 2015

We design better products and services by understanding what customers expect and how they want to experience them.

The first rule for making a better product is to think feelings before features.

Bernadette Jiwa

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