Convincing someone of your ideas is an art and a science and is one of the easiest and hardest things to do. Here’s why: a) it depends on your audience b) it depends on you and c) it depends on your idea. All these things come into play in the sale of your “business idea”, the elevator pitch, the “convince me why I want to do business with you” speech…success depends on how well you are able to control the above three elements.
Pitching is Art because the pitch should be effortless; telling your story in such a way as to attract the attention of your audience, to show them a new world while doing justice to you and your idea. Pitching is Science because there is a science to it; we know how the brain works, how it reacts to different stimuli and how it processes “threats”; so even if your idea will make (or save) your client millions of dollars, there is always the feeling that a new idea is a threat to your client’s status quo.
“Storytelling is the most powerful way to put ideas into the world today.” -Robert McAfee Brown