I have put together a selection of three of my favorite World Cup ads so far. Seeing as the World Cup is in Brazil this year (yeah, Latin America!) and represents the most important marketing and sporting event worldwide, I thought it appropriate to highlight some of the creative ads for the “Mundial” in this blog post. Enjoy!
Nike: Risk Everything Winner Stays
In this spot, Nike shows how kids transform into professional soccer players like: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois and Tim Howard.
P&G: Fan Trainer
Mexican actor Eugenio Derbez is the “Fan Trainer” in P&G’s series honoring the “fans” of the World Cup.
DirecTV: Nothing Else Matters
And, last but not least, this World Cup ad is directed by none other than Oliver Stone. This DirecTV ad features Stone, David Luiz, Sergio Aguero and Radamel Falcao and promotes DirecTV Latin America’s coverage of Brazil 2014.