Tag Archives: social media

Facebook Page Design

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Image: http://pegfitzpatrick.com

Just like your website, your Facebook page (if you have one!) should be engaging and have a clear call to action. Here are some great tips by Peg Fitzpatrick to make your page really pop. If you don’t have a social media strategy, think about creating one. Even if you choose not to “Facebook” or Tweet, your organization should have some clear engagement goals in place and choose a platform that is right for you. Just like everything in business, being consistent and ensuring that your organization’s voice is reflected accurately in the medium you choose (what we call being “native” to the platform”) is of paramount importance. Here are some beautiful photos and tips for your Sunday afternoon!

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Are we social? Are we human?

Today I am sharing with you a small excerpt from Brian Solis’ blog – a blog that talks about the intersection of technology, culture and business. The reason why I think these words are important for all of us to hear and internalize is because social, as Nilofer Merchant pointed out at a conference I attended last year, is not social media. Social is being human. It’s about interaction and about getting closer to our customers to understand them, listen to them and create amazing products from one human being to another. From one organization to another. Media and social media is the WAY to do this. Not the WHY. Read on for some great thoughts from Brian Solis.

Customers and employees are still underserved and underappreciated.

Some would say, in business, social media lost its way.

Others would argue social media failed to live up to the hype.

There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design.

Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change.

Even though the “cool” kids moved on, there’s a real need for businesses to become social…to become human. Our work is just beginning. Perhaps observing the gap between the expertise we have and the insight we need to make a difference is where we need to begin.

Embed from Getty Images

EMC

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Generation C: Demographics or Behavior?

There is an excellent interview posted on David Solis’ blog this week where you can find his thoughts around disruption and disruptive technologies, innovation, social media and the future of a connected society. It’s an excerpt from David Passiak’s free book where he interviews 20 innovators in the start up world.

The whole interview is a great read (check it out here) but I found the piece below especially interesting as Solis jumps from describing demographics (something we look at constantly in the Latin American marketing and media space) to talking about actions, habits and behavior. Here it is:

“This is a big, big conversation. The easy answer is this—when we talk about Gen Y, Gen X and Gen Z, or Boomers and Millennials, we really tend to go down the demographic spiral. That limits our view of what is possible.
For example, you and I are both analog. We had to learn how to use digital in every iteration that has been thrown at us and they had to learn analog, which is crazy. And when you start to study behavior, you start to realize that older demographics, once they start using an iPad, a smartphone, or if they start getting a Facebook or Pinterest account, actually start to exhibit a lot of similar behaviors to Millennials. It’s fascinating. While it is not as extreme, there are similarities. This really introduces psychographics.
Talking about Gen C was my way of saying, “Stop looking at demographics and look at behavior.” Generation C is a collective of connected consumerism that just acts, thinks and influences differently than our traditional customer. It is a way to get people to see things differently, not by age but by their behavior.”

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2014 – Three Digital Trends

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Wonder what the rise of Netflix, migration from Facebook to lesser known social media and buying electronics online all have in common? They are all major trends for 2014 and ones that are affecting not just developed economies but emerging markets – like Latin America – as well.
Here’s Euromonitor International’s blog/podcast on the subject.

In case you don’t have time to listen to it, here is a quick summary:
1) Consumption of entertainment based services through the internet is on the rise. Examples: Apple and Netflix.
2) There is a growing curiosity for lesser known and “niche” social media – a trend spotted a year ago as teenagers were supposedly abandoning facebook for “cooler” social media platforms
3) Online purchases – especially electronics – is on the rise. Where did you buy your last computer? Bricks and mortar or online? Where did you look for info? Who did you “listen” to when you were making your purchase decision?

EMC

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Understanding the Latin American digital consumer

The Latin American Digital C

There has been a lot of buzz lately about social media and Latin America. Studies this year show that more hours of social media are “consumed” in Latin America than any other region. Mobile penetration rates are expected reach 130% in 2015.

There is certainly a lot of opportunity in the region but understanding the cultural nuances within the region and the diverse countries is just as important as country specific operational and financial considerations.

I am happy to have found this excellent summary of the Latin American digital consumer. It’s an infographic with useful high level information that can be used to understand nuances and opportunities for brands operating (or wanting to operate) in the region in the digital space.

This content belongs to IMS and their infographic is used here as a reference. See the RESOURCES area of their website for more info.

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Visual Business Inspiration

They say a picture says a thousand words. I’m going to start posting some great shots here on my blog with the aim of telling a story with a picture. I think business has a reputation for always being about numbers and words. Telling a story – whether it’s a great brand or a great book – always needs some visualization. Here is my first in what I hope to be a weekly post on visual inspiration for business.

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Photo: Social Media is One Big Cocktail Party

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If You Are Not Accessible You Are Not Social

I saw the above tweet from Vala Afshar (http://www.huffingtonpost.com/vala-afshar/) today and it inspired me to write this post.

I think that the use of social media has greatly impacted our way of doing business and of interacting with each other, our friends, and our stakeholders. It has also made business leaders more accessible – you can follow their thoughts on Twitter, read their blogs and find out what their company is doing on LinkedIn. Nevertheless, true accessibility means being open to receiving feedback (good, bad or ugly) from your followers -incl your clients, investors, employees, providers, etc.

I have found that there are some leaders that are still very cautious about listening to 5 minutes of unsolicited feedback because of where it is coming from or what it might mean – to be precise, it may shed light on what they may be doing wrong and it may be from the most unexpected source.

We all like to be right but isn’t it preferable to be proven wrong at an early stage rather than months later? I also think there is nothing wrong with being wrong – at least you have tried to do something different and were not tied to the status quo. I would just prefer to know that I am wrong earlier than later…

When doing business – especially internationally – you have to be more open and listen to opinions from all sources – why? because being accessible doesn’t make you less important, it makes you more engaged in seeking out the truth and what is best for you, your business and your stakeholders. Be Social and Be Accessible.

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