Just like your website, your Facebook page (if you have one!) should be engaging and have a clear call to action. Here are some great tips by Peg Fitzpatrick to make your page really pop. If you don’t have a social media strategy, think about creating one. Even if you choose not to “Facebook” or Tweet, your organization should have some clear engagement goals in place and choose a platform that is right for you. Just like everything in business, being consistent and ensuring that your organization’s voice is reflected accurately in the medium you choose (what we call being “native” to the platform”) is of paramount importance. Here are some beautiful photos and tips for your Sunday afternoon!