Category Archives: Ecuador 3.0

Ecuador 3.0

I have spent the last ten years in Ecuador. I though it was about time to start highlighting some of the beautiful discoveries I have made in these years living and working in Ecuador. I’m calling this series Ecuador 3.0 to reflect the Marketing 3.0 idea created by Kotler – that brands need to connect, engage and live in tandem with the wants/needs/desires/values of customer. Ecuador 3.0 is born!

I thought I would start this series with something strikingly simple…water. Guitig natural sparkling water is an amazing product. Their story here. Their official website here.

Guitig recently paired up with some talented local designers to create unique bottle designs. More info here (in Spanish).

Drink it in!

– EMC

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