Today I am sharing with you a small excerpt from Brian Solis’ blog – a blog that talks about the intersection of technology, culture and business. The reason why I think these words are important for all of us to hear and internalize is because social, as Nilofer Merchant pointed out at a conference I attended last year, is not social media. Social is being human. It’s about interaction and about getting closer to our customers to understand them, listen to them and create amazing products from one human being to another. From one organization to another. Media and social media is the WAY to do this. Not the WHY. Read on for some great thoughts from Brian Solis.
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Customers and employees are still underserved and underappreciated.
Some would say, in business, social media lost its way.
Others would argue social media failed to live up to the hype.
There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design.
Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change.
Even though the “cool” kids moved on, there’s a real need for businesses to become social…to become human. Our work is just beginning. Perhaps observing the gap between the expertise we have and the insight we need to make a difference is where we need to begin.